Google Ads Contextual Advertising

Google Ads Contextual Advertising

Today it is no longer a secret that traditional advertising media in Estonia are giving way to the latest technologies. Increasingly, we hear about the concept of Google Ads Contextual Advertising (Google reklaam in estonian), although few people know what it really means.

WHAT IS GOOGLE ADS?

Let’s try to figure out what Google Ads, or AdWords, is.

Google Ads is one of the most effective specialized advertising platforms based on the principle of working with keywords. When a user searches on Google, this platform shows ads based on the keywords that you enter in search queries on services such as Gmail, Picasa, Google Maps, Youtube, as well as on various partner resources and pages.

How Does It Work?

We are sure that each of you, without knowing it, has come across Google Ads. After all, every search query, in fact, is already the launch of Google Ads. The system itself resembles an auction, in which keywords are the lots, and advertisers are the participants. It is not hard to guess that the advertiser who offers the highest quality ad and the highest bid for a keyword will win the internal system auction and get a higher position in the search query. It should be mentioned that the relevance of the ad itself and the quality of the website also play an important role.  

What are the Advantages of Google Ads?

Effective Targeting

The system allows you to set up the advertising on your own, i.e. carry out targeting. The more specifically you define your target audience, the more effective your advertising will be. Google Ads makes it possible to specify not only the location – Tallinn, or any other city in Estonia and beyond – and the language of potential customers, but also a number of important demographic indicators.

The indisputable advantage of contextual advertising is that it brings already “mature” clients, i.e. these are people who came to you precisely because they were looking for a certain product or service, and, as a rule, they are interested in purchasing what they were looking for. In addition, you can choose the platforms where you would like to see your advertisement – Estonian or international. It is also possible to tailor the desired budget and, most importantly, to evaluate the effectiveness of the implemented advertising campaigns.

User-friendly and Intuitive Interface

Thanks to which the creation of a typical advertising message in Google Ads will take you less than half an hour. What is more, it is possible to make adjustments to your advertising message whenever you need.

Numerous Powerful Tools

For creating effective advertising messages. For example, the keyword tool integrated into the system not only helps select keywords, but also shows their popularity and the level of competition among other advertisers.

Possibility to create multiple variants of an advertising message

This option allows the system to select in the future exactly those ads that are most effective.

Accessibility

Google has made its advertising service as accessible as possible for every Internet user. Moreover, the company’s pricing policy attracts more and more advertisers, not only from Estonia, but also from all over the world. Using the advertising platform itself is absolutely free, since you only pay for each click on your message.  

Detailed report on the advertising campaign

You can select the level at which you would like to see the statistics. The statistics itself includes several points that allow you to evaluate the effectiveness of both each advertising message separately and the advertising campaign as a whole.  

How to improve the effectiveness of your advertising message?

  1. Using keywords in the advertising message is a must. Obviously, the more targeted keywords you include in your message, the more effective it will be. It is thanks to the keywords that the system understands that the given message is relevant to a specific search query.
  2. Clear wording of your proposal. Try to word as precisely as possible what you can offer your potential clients. When clicking on your message, a person should find exactly what he or she was looking for. Otherwise, you risk not only failing, but also losing your invested money.
  3. The uniqueness of the advertising message. Make your message as unique as possible. It should attract users’ attention. Try to explain to your potential clients why they should choose yours from all the companies offering similar services.

 

As practice shows, the most successful are advertising messages that call for action or offer special conditions (discounts, promotions) to their potential customers.

WHAT’S INCLUDED IN OUR SERVICES?

Googleads advertising agency has already established itself as a reliable partner of Google in Estonia.

Our company provides the following services:

  • Setting up ads in Google Ads.
  • Advertising campaign management.
  • Audit.

Setting up ads in Google Ads

  • Detailed analysis of the market and competitors
  • Analysis of the target audience, if necessary – its segmentation
  • Website consulting and recommendations for its improvement
  • Mind-map development and keyword collection
  • Drafting advertisements
  • Segmentation of keywords by heat, goods and services, competitors
  • Manual minusing and cleanup of queries
  • Cross-minusing
  • UTM tags for collecting statistics
  • Displayed links
  • Remarketing
  • Connecting additional tools, if necessary (Google Analytics, etc.)
  • Call tracking setup
  • Placing and testing rates
  • 14 days of free advertising campaign

Cost and terms

From 250 euros (one-time payment), 50% prepayment – 50% after the setting, terms are from 5-9 working days. Free support for 14 days.

Advertising campaign management

  • Detailed analysis of the market and competitors
  • Analysis of the target audience, if necessary – its segmentation
  • Website consulting and recommendations for its improvement
  • Mind-map development and keyword collection
  • Drafting advertisements
  • Segmentation of keywords by heat, goods and services, competitors
  • Manual minusing and cleanup of queries
  • Cross-minusing
  • UTM tags for collecting statistics
  • Displayed links
  • Remarketing
  • Connecting additional tools, if necessary (Google Analytics, etc.)
  • Call tracking setup
  • Placing and testing rates
  • 14 days of free advertising campaign

Cost and terms

From 250 euros (one-time payment), 50% prepayment – 50% after the setting, terms are from 5-9 working days. Free support for 14 days.

Advertising campaign audit

We will check the running advertising campaign and the current settings of your Google Ads account. We will tell you how effective they are. 

Our company will provide you with a report on the verification performed and indicate the points which you need to pay special attention to. We will be happy to suggest the necessary changes to help raise the effectiveness of your advertising campaign and improve its results.

WHY SHOULD YOU CHOOSE US?

Our company has established itself as one of the leading contextual advertising companies in Estonia. 

  • We conduct a free preliminary audit identifying the strengths and weaknesses of your business.
  • We provide reports and all necessary documentation on time.
  • We coordinate the advertising campaign and keywords at all stages.
  • We carry out daily monitoring and optimization at all stages of the advertising campaign.
  • We provide timely feedback.
  • We provide a large influx of potential customers in the shortest possible time.

In conclusion, we would like to say that Google Ads is the best investment in your business that pays off in the shortest possible time. And we will be happy to help you develop your business in Estonia with one of the most powerful advertising tools.