Today it is no longer a secret that traditional advertising media in Estonia are giving way to the latest technologies. Increasingly, we hear about the concept of Google Ads Contextual Advertising (Google reklaam in estonian), although few people know what it really means.
Let’s try to figure out what Google Ads, or AdWords, is.
Google Ads is one of the most effective specialized advertising platforms based on the principle of working with keywords. When a user searches on Google, this platform shows ads based on the keywords that you enter in search queries on services such as Gmail, Picasa, Google Maps, Youtube, as well as on various partner resources and pages.
We are sure that each of you, without knowing it, has come across Google Ads. After all, every search query, in fact, is already the launch of Google Ads. The system itself resembles an auction, in which keywords are the lots, and advertisers are the participants. It is not hard to guess that the advertiser who offers the highest quality ad and the highest bid for a keyword will win the internal system auction and get a higher position in the search query. It should be mentioned that the relevance of the ad itself and the quality of the website also play an important role.
The system allows you to set up the advertising on your own, i.e. carry out targeting. The more specifically you define your target audience, the more effective your advertising will be. Google Ads makes it possible to specify not only the location – Tallinn, or any other city in Estonia and beyond – and the language of potential customers, but also a number of important demographic indicators.
The indisputable advantage of contextual advertising is that it brings already “mature” clients, i.e. these are people who came to you precisely because they were looking for a certain product or service, and, as a rule, they are interested in purchasing what they were looking for. In addition, you can choose the platforms where you would like to see your advertisement – Estonian or international. It is also possible to tailor the desired budget and, most importantly, to evaluate the effectiveness of the implemented advertising campaigns.
Thanks to which the creation of a typical advertising message in Google Ads will take you less than half an hour. What is more, it is possible to make adjustments to your advertising message whenever you need.
For creating effective advertising messages. For example, the keyword tool integrated into the system not only helps select keywords, but also shows their popularity and the level of competition among other advertisers.
This option allows the system to select in the future exactly those ads that are most effective.
Google has made its advertising service as accessible as possible for every Internet user. Moreover, the company’s pricing policy attracts more and more advertisers, not only from Estonia, but also from all over the world. Using the advertising platform itself is absolutely free, since you only pay for each click on your message.
You can select the level at which you would like to see the statistics. The statistics itself includes several points that allow you to evaluate the effectiveness of both each advertising message separately and the advertising campaign as a whole.
As practice shows, the most successful are advertising messages that call for action or offer special conditions (discounts, promotions) to their potential customers.
Googleads advertising agency has already established itself as a reliable partner of Google in Estonia.
Our company provides the following services:
Cost and terms
From 250 euros (one-time payment), 50% prepayment – 50% after the setting, terms are from 5-9 working days. Free support for 14 days.
Cost and terms
From 250 euros (one-time payment), 50% prepayment – 50% after the setting, terms are from 5-9 working days. Free support for 14 days.
We will check the running advertising campaign and the current settings of your Google Ads account. We will tell you how effective they are.
Our company will provide you with a report on the verification performed and indicate the points which you need to pay special attention to. We will be happy to suggest the necessary changes to help raise the effectiveness of your advertising campaign and improve its results.
Our company has established itself as one of the leading contextual advertising companies in Estonia.
In conclusion, we would like to say that Google Ads is the best investment in your business that pays off in the shortest possible time. And we will be happy to help you develop your business in Estonia with one of the most powerful advertising tools.